![]() ![]() Pamela: As long as you use them with intention so that they’re communicating the visual message and style you want to convey, they can be very effective. It’s another tool in the visual tool bag, and the more you have of those, the better. The basic structure of a well-composed photo must be there to start.įilters can enhance an already-good image, but they won’t make a great image out of a weak photo.ĭo you think art directors or photo editors take this type of photography seriously? It’s important to not go overboard with them, too. You want them to look like they all exist in the same world, so you wouldn’t pair a washed-out pastel effect with a dark, grungy effect in the same piece. For instance, if you’re writing a blog post or a magazine article that will run several images, it looks best if you apply the same effect to all the images so they look cohesive throughout. Pamela: Filter effects can work well, but they should be used carefully. Pamela is an experienced graphic designer who also teaches design and marketing, and she wrote this about how to draw attention with images which you need to read too.Īs a designer, do you think these filter effects look good? So I asked Pamela Wilson over at Big Brand System what she thought. I thought I better get a second opinion on the topic, because clearly I’m having trouble seeing past the loudness of these filter effects. I was having fun with photography again! But what do art directors and creatives really think about them? My creativity was more free flowing as a result. Applying these instant gratification filters to photos liberated me from the confines of Photoshop and my own perfectionist tendencies. I never would have thought that wrecking my photos would make them better. There was something liberating about editing photos with simple taps and finger painting techniques that felt so much more creative than agonizing over histograms and white balance. I was on holidays far away from home and experiencing WiFi withdrawal symptoms when I first discovered quick and dirty edits. Once I start editing my photos with these filter apps I just can’t stop! And every time I post one of my creations on my facebook page, I get a huge amount of comments. I don’t’ know about you, but I’m completely smitten with the simple, fun, and highly filtered effects of software like Snapseed and Instagram. Our fascination with grungy photo filters ![]()
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